Fashion Designer & Creative Director
Luhniio's illustrious journey in fashion has been marked by trailblazing designs, high-profile collaborations, and a steadfast commitment to pushing boundaries. From crafting collections for renowned fashion houses to creating custom pieces for some of the most esteemed personalities in music and fashion, Luhniio's career is a testament to his relentless creativity and passion for design.
His early career saw him designing collections for a range of notable fashion houses. Luhniio's distinct creative voice was soon recognized, culminating in his role as the fashion designer for VIP campaigns. Here, he designed custom pieces for the likes of Beyoncé, Rita Ora, and Bella Hadid, demonstrating not just his skill, but his ability to capture the essence of individuality in his designs.
Luhniio's talent also found a home in the luxury wedding industry, where he served as a fashion consultant for the esteemed Pronovias group. His design vision brought a unique blend of contemporary style and timeless elegance to the world of bridal fashion, culminating in extraordinary wedding garments.
Luhniio's designs have been spotlighted on prestigious fashion platforms such as the Wella Collection Show in Milano and Vogue. His work has also graced the pages of global publications like Vogue Italia, DNA Magazine, Grazia, Elle, Forbes, and The US Paris, further cementing his reputation as a leading designer in the industry.
Professional Experience
- Freelance Fashion Designer | January 2021–Present
Clients include Pronovias, Claudio Cutuli, Carter and White, Myron Studio, Diageo and Avenue 95. Branding and brand strategy, collection direction, concept development, moodboards, collection planning, artist collaborations, design, fitting, styling and event management.
- LUHNIIO — Founder & Creative Director | January 2020–Present | Milan
Research, design, colour development, fabric selection, pattern making, prototypes, fitting and final garment construction. Visual direction for photography and film.
- DE MARF — Creative Director | October 2021–December 2024 | Milan, USA & Australia
Creative direction for a luxury streetwear brand, encompassing brand strategy, trend forecasting, moodboards, collection planning, merchandising, artist collaborations, fitting and styling.
- Pronovias Group — Senior Freelance Fashion Consultant | September 2021–February 2022
Led the evening and cocktail collection and Asian capsule collection. Research, moodboards, colour, fabrics and embroidery, drawing, fitting, shoots and special celebrity collaborations.
- LVMH(Emilio Pucci) — Designer | February 2017–October 2020 | Milan
Show and pre-collection design across jersey, woven and fluid fabrics, tailoring and outerwear. Research, drawing, pattern advice, fitting and show styling. Responsible for VIP projects for Beyoncé, Bella Hadid and Rita Ora, and Green Carpet projects. Led a seamless-wear project; developed draping, moulage, artwork samples, show pieces and embroidery and print placements.
- Josephus Thimister — Freelance Consultant | April–May 2019
- Mercedes-Benz Fashion Week — Fashion Consultant & Illustrator | September 2016–January 2017
Education
- Istituto Marangoni, Milan — Fashion Design Graduate | 2013–June 2016